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ENDED: Usability Testing Workshop – 2 day training

This course is a two day programme, running on 7th & 8th December 2017, 10am-5pm. Attendance to both days is required to secure a place however you will only need a ticket for the first day.

Book here

This 2-day workshop will guide small digital and technology businesses through the basics of why user experience (UX) is so important and the place of usability testing in product development, then quickly move you on to designing your own basic research project, testing it in a live environment and learning ways to analyse results. At the end of the 2 days you will be able to run your own UX testing for your products, and / or have greater understanding of how user research can be used and how best to engage research agencies to support your product optimisation.

Day 1:
Introductions 
About PRWD (15mins)

Setting the scene (30mins)

Case Studies of user research (30 mins)

The strategic opportunity and importance of user research (90mins)

Cultural transformation

The PRWD methodology for user research (3hrs)

Day 2: Day 1 recap (15mins)

The Role of the moderator (15mins)

Observation techniques and tools (20mins)

Post research activities and options (15mins)

Reporting (15mins)

Delegate live workshop (3.5hrs)

Presenting (15mins)

Hypothesising (15mins)

A/B testing, UX Design & User Centered Design (20mins)

Experimentation culture (10mins)

Competitive advantage (10mins)

Additional resources from PRWD

Final Q&A

This programme is fully funded by the European Regional Development Fund.

Please note that we can accept 1 application per eligible company. Eligibility criteria are:

Please drop us a message if you are unsure whether you fit the eligibility criteria.