Media City


Unreal deal for Carbon Digital

Residents of The Landing, Carbon Digital are celebrating further successes in their 21st year. The agency moved to The Landing in 2012 and completed a management buyout earlier this year. The VFX company and are now celebrating a new deal with Standard Charted Bank.

Managing Directors, Paul McHugh and Sue McHugh at Carbon Digital

Standard Chartered Bank have re-commissioned Carbon Digital to deliver a multi-territory Pan-African and South Asian campaign. The MediaCityUK based agency worked with Epic Games’ Unreal games engine to deliver a film-quality visual campaign for the international bank.

Kharsim Yousef, Head of SC Design commented,

“For the release of our new banking app, we were looking to break new ground and deliver something exceptional to our customers.

The team at Carbon Digital have delivered an incredible, cutting-edge production for the release of our new consumer banking app. This second phase of the work spans 5 territories and was produced using real-time visual effects which went above and beyond our expectations.

We are delighted by the result and are now working on a further five countries”.

Paul McHugh commented,

“Last year we invested in the development of a real-time production pipeline which changed the way we deliver VFX. With over two decades of experience in both game art production and high-end visual effects, this was a perfect fit for us.

It’s a dream scenario when a client like Standard Chartered comes along looking to innovate and with such high expectation on the output, it’s an incredible campaign to be part of”.

The work sees incredibly realistic renditions of territories including Hong Kong, Kenya, Ghana, Nigeria and Zimbabwe all created using Epic’s Unreal game engine.

Still of their animated film for the Standard Chartered Banking App

Sue McHugh commented,

“This range of countries provided an exciting opportunity to demonstrate our abilities with real-time VFX. The rich content was the ideal backdrop to showcase everything from animated animals, to water and incredible scenery”.

The consumer banking app delivers a real fin-tech first with real-time portrayal of day and night scenes, linked to the real-world time across each territory.

Link to video here.

Find out more about Carbon Digital here.